Likewize Services UK Privacy Notice

Hello and welcome to our privacy notice. We hope to explain, in plain English, who we are, what we do with your personal data, and how you can get in touch with us about it.

We are not asking you to agree to this notice. This document explains what we do with your personal data and outlines your rights.

We have divided this privacy notice into sections so that you can easily find the information you are looking for.

This privacy notice is reviewed regularly. This is version 1.0 and was last updated on 17 February 2026.

Who we are

We are Likewize Services UK Limited, part of the Likewize group of companies. This privacy notice covers how we process your data in relation to your current transaction with us.

More information about Likewize group privacy practices can be found at
www.likewize.com/privacy.

In some circumstances, we act as a data processor for Virgin Media O2 (VMO2). Their privacy notice explains how they may use your data.

If you have a data protection query, please contact our Data Protection Lead.

Email:
privacy@likewize.com

Likewize Services UK Limited
Crewe Logistics Park
Jack Mills Way
Shavington
Crewe
CW2 5XF

Telephone: 01270 412020

What personal data we collect

We collect personal data to provide our services. Some information is mandatory, and some is optional. Where information is required, we will make this clear.

We may collect personal details such as your name, address, job title, employer details, email address, and phone number.

We may also collect information about your devices, including IMEI numbers, transaction details, and services you purchase.

If you complete surveys or interact with our website, we may collect feedback, preferences, and technical usage information.

We do not intentionally collect special category data, such as health, biometric, or criminal records data.

Automated processing may be used to assess device condition and pricing.

Lawful bases for processing

Data protection law requires us to have a lawful basis for processing your personal data.

We process your data to fulfil contractual obligations, comply with legal requirements, and support our legitimate business interests.

Where consent is required, you have the right to withdraw it at any time.

Who we share your data with

We may share your data with other companies within the Likewize group, trusted service providers, regulators, and public authorities where required by law.

Some data may be transferred internationally under appropriate safeguards approved by the UK Information Commissioner’s Office.

We do not sell your personal data.

How long we keep your data

We retain personal data only for as long as necessary.

Financial transaction data is generally retained for six years plus the remainder of the current financial year.

Where required by law or in the event of a dispute, data may be retained for longer periods.

Your rights

Right of access – request a copy of your personal data.
Right to rectification – correct inaccurate or incomplete data.
Right to erasure – request deletion of data where applicable.
Right to object – object to certain types of processing.
Right to restriction – request limited processing.
Right to data portability – obtain data in a portable format.
Right to withdraw consent – withdraw consent at any time.

If you are dissatisfied with our response, you may complain to the UK Information Commissioner’s Office at
www.ico.org.uk.

What we may need from you

We may request additional information to verify your identity when you exercise your rights. This helps ensure personal data is not disclosed improperly.